In previous releases of KAV, product name and user interface on clients were "re-branded" from Kaspersky product name to "Kaseya Anti-virus". Additionally, on-premise VSA administrators could modify the re-branding to use their own company name.
In recent versions, the re-branding no longer occurs. The product name is always shown as "Kaspersky Endpoint Security 10 for Windows" in Program menu and Windows Security Center (WSC).
Kaspersky withdrew support for re-branding in Kaspersky Endpoint Security 10.
This behaviour is by design for all KAV clients with Kaspersky v10 or later.