When creating an XML import file you need to modify how special characters such as "&,-+><" are entered. To allow those characters to be used we need to use the Character entities.
Here is an example of some common Character entities
|Punctuation / Symbols||HTML Entity (case sensitive)||name or meaning|
|“||left double curly quote|
|”||right double curly quote|
|‘||left single curly quote|
|’||right single curly quote|
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